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Marketing Manager

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Date: 12 Mar 2025

Location: Shanghai, CN

Company: Tetra Pak

At Tetra Pak we commit to making food safe and available, everywhere; and we protect what's good – protecting food, protecting people, and protecting the planet. By doing so we touch millions of people's lives every day.

And we need people like you to make it happen.

We empower you to reach your potential with opportunities to  make an impact to be proud of – for food, people and the planet.

 

Job Summary

Responsible for delivering an integrated customer marketing approach including products and services deployment plan with assigned customers, leading planning and execution through key account teams. Defines business opportunities for market / customer based on consolidating and analyzing broad set of market data. Deploys marketing services program as suitable per customer. Ensures voice of market to Cluster and Global teams. Manages Promotional investment budget.

What you will do

  • As a consultant of business partner, involving in business strategy setting and drive for sustainable growth.  
  • Industrial analysis to have a helicopter view, identify opportunities for customers and drive for growth.
  • Holistic suggestions to strategic customers, including branding strategy, omni-channel strategy and NPD directions.
  • Explore new business opportunities with no boundary
  • Provide consulting services to strategic customers.
  • Industrial and value chain analysis to identify opportunities and gaps
  • Provide holistic views and suggestions to grow customers’ business and drive Tetra Pak business
  • Work as a partner to assist in branding, trade marketing and new product development.
  • Ensure strategic alignment with customers on category and product strategies
  • Assist customers to set strategies for their products in TP cartons, seeking alignment between TP Initiatives/strategies and customers’ strategies
  • Define joint strategic projects with customers to generate growth and differentiation (content and package), with strong emphasis on TP product deployment plans
  • Identify market opportunities and convert into customers’ sales growth
  • Support development of key account development plan / marketing and product
  • Provide input to ensure key accounts’ development plans aligned to category strategies
  • Identify growth opportunities from product and category perspectives
  • Work with account management teams to develop product portfolio deployment plans
  • Support execution of key account development plan / marketing and product
  • Present category and product growth opportunities to customers as requested
  • Execute marketing activities with customers and implement marketing support investment plan
  • Play active role in specific customer requests / projects (Package design/Market research/Channel strategy/Target market identification/Product launch/ marketing planning for customers)
  • Participate actively in account teams with product knowledge
  • Value proposition and customer/consumer benefits
  • Explore new opportunities for existing and new customers
  • Figure out consumer insights and capture new opportunities
  • Get inspiration across categories and industries and apply to existing business

We believe you have

  • Bachelor degree, MBA preferred
  • At least 8-10 years’ working experience in FMCG marketing/ trade marketing, 4A marketing and e-Commerce in BAT.
  • Fluent in spoken and written English, business travel is a must
  • Teamwork oriented, customer service mindset and skilled in communication

We Offer You

  • A variety of exciting challenges with ample opportunities for development and training in a truly global landscape
  • A culture that pioneers a spirit of innovation where our industry experts drive visible results
  • An equal opportunity employment experience that values diversity and inclusion
  • Market competitive compensation and benefits with flexible working arrangements

 

Apply Now

If you are inspired to be part of our promise to protect what’s good; for food, people, and the planet, apply through our careers page at https://jobs.tetrapak.com/. 

This job posting expires on May 15

If you have any questions about your application, please contact Vicky.

 

Diversity, equity, and inclusion is an everyday part of how we work. We give people a place to belong and support to thrive, an environment where everyone can be comfortable being themselves and has equal opportunities to grow and succeed. We embrace difference, celebrate people for who they are, and for the diversity they bring that helps us better understand and connect with our customers and communities worldwide.

 

Apply now »