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Digital Marketing Communications Manager

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Date: 19-Sep-2021

Location: Shanghai, CN

Company: Tetra Pak

At Tetra Pak we commit to making food safe and available, everywhere; and we protect what's good – protecting food, protecting people and protecting the planet. By doing so we touch millions of people's lives every day. And we need people like you to make it happen.


Digital Marketing Communications Manager

We are looking for a Digital Marketing Communications Manager with digital marketing and marketing automation expertise, to support our operations across Greater China market. This is a great opportunity for someone who is passionate about marketing communications, specifically digital marketing with marketing automation. This role will report to the Marketing Communications Lead, Greater China. This position will be based in Shanghai, P. R. China.

What You Will Do

As a Digital Marketing Communications Manager, you will:

  • Develop and execute B2B demand & lead generation campaigns/programs to deliver on customer education, online acquisition, generate qualified leads, and drive sales conversion. Initiatives and programs include (but are not limited to) digital marketing with marketing automation, on-ground B2B events & exhibitions, webinars, direct marketing, develop sales tools, etc. 
  • Work in close partnership with local marketing & sales teams, business unit technical experts, digital & media agencies to develop communications strategy, create content, deploy and localize Tetra Pak’s marketing initiatives & campaigns. The outcome being to ensure a creative, engaging, and immersive campaigns for the relevant target audience.
  • Utilize Marketing Automation and CRM platforms to execute and nurture prospects & leads to convert to a sale
  • Support MarComm team-mates to localize regional campaigns for China market with execution and translations
  • Analyze Marketing (including Digital Marketing) Data & Provide Insights
  • Drive the effectiveness of digital marketing campaigns by analyzing relevant data i.e. page clicks, keyword hits, search engine traffic, etc to drive results for campaigns.
  • Track campaign performance through bi-weekly reports with actionable insights and recommendations to achieve KPIs and optimize to ensure ROI is met
  • Manage owned digital channels, incl. company website, wechat, mini-site, etc. and provide channel strategy to support campaigns,  on-line webinars, customer events, routine publicities, etc.
  • Work with local agency team to develop digital tools to support business activities
  • Work with Packaging Portfolio team and Marketing Operation team to lead packaging communication strategy and execution plan
  • Support regional packaging communication deployment in GC market
  • Work with Sustainable team and Corp Comm team to support sustainable communication with relevant stakeholders, i.e. customers, retailers, etc.

Who You Are 

We believe you have:

  • At least 4+ years’ integrated marketing communications experience, inclusive of digital marketing and marketing automation (client-side or agency experience)
  • Fluent in written and spoken Mandarin and English 
  • Good data analysis skills with the ability to extract and interpret data from various sources and transform it into actionable insights and recommendations. Experience in using analytics, dashboarding and visualization tools
  • Knowledge in using marketing automation tools is an advantage (Pardot, Marketo, Hubspot, MailChimp)
  • Comfortable and experienced in developing content and communicating the benefits for technical products
  • A true team player who is approachable and willing to help team-mates when needed.

We Offer You

  • Variety of exciting challenges with ample opportunities for development and training in a truly global landscape
  • Culture that pioneers spirit of innovation where our engineering genius drives visible result
  • Equal opportunity employment experience that values difference and diversity
  • Market competitive compensation and benefits with flexible working arrangements

Apply Now!

If you are inspired to share our responsibility of protecting food to protecting the planet, please apply.

This job posting expires on 2021.8.30.