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Marketing Manager

Date: 24-Jun-2019

Location: Almaty, KZ

Company: Tetra Pak


Tetra Pak is the world’s leading food processing and packaging solution company, working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With more than 23,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, PROTECTS WHAT’S GOOD™, reflects our vision to make food safe and available, everywhere.

We have an excellent opportunity and a great chance for a driven and experienced candidate to join a world class business in the role of

Marketing Manager

The location is Almaty, Kazakhstan

Main task:

As Marketing Manager, you will be responsible and accountable for driving Marketing strategic initiatives within RUBECCA area (Russia, Ukraine, Belarus, Central Asia, Caucasus). You will work with customers to further drive joint business by deploying a full Tetra Pak portfolio of products and  marketing services according to customer needs. You also will lead and develop a category expertise for selected Food categories with ownership on market fact base and respective part of strategy


Your key stakeholders will be Sales, Marketing, Communication, Sustainability, Global & Cluster Marketing & Product Managers colleagues, Marketing Directors and Top-Managers of customers as well as Marketing suppliers.


  • Participate in development of the Market Business Plan based on analysis of the market covering the entire value chain in identified priority categories.
  • Identify market growth initiatives aligned with the cluster growth strategy, deploy and execute initiatives
  • Identify new product requirements based on value chain needs in key categories.
  • Work closely with customers to secure strategic alignment and deliver best customer value
  • Analyse and use research data with customers. Apply market and business intelligence to company opportunities.
  • Deliver marketing services for key customers drawing materials and methodologies from Regional/Central organisation.
  • Manage  Promotional Investment   spend for respective scope,  follow up and control in accordance with rules and processes
  • Define future intelligence requirements for the Russia market and liaise with Marketing Director and cluster business intelligence supporting research projects as needed. 
  • Drive and ensure a strong marketing relationship with the Sales and Business Development team to ensure that each growth strategic initiative is supported from a marketing perspective with insights and value-driven activation accordingly.
  • Lead and as well as participate in cross-border projects and meetings


The Ideal Candidate

Professionally, to become a successful Marketing Manager in our organisation, you need to have at least 7 years of Marketing Experience, preferably gained as a marketing manager / leader at a global organisation where sustainability is also important. You have professional skills in cross-portfolio, marketing communication, category management, understand the importance of using digital going forward, etc. You have a good experience within B2B and B2C marketing and understanding of the FMCG marketing principles counts as a big plus. You are fully fluent in English and Russian, both written and spoken, your computer literacy (Excel, Word, PowerPoint) is sufficient for the role.

As a character, you are energetic, structured and have a creative mind. You can work on strategic level combined with execution mindset and taking ownership for projects as well as customers. You have excellent communication skills, equally adaptable in written/verbal communication and presentation situations. You can engage people on all levels. Besides, you can demonstrate strength in analysing data and formulating recommendations. With your outstanding business understanding, you can make numbers meaningful in the context of the wider business. Your strong project management skills can help you to effectively support the organisation in achieving business targets. You should be available to visit customers.

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